| April 22, 2021 (Thursday) | ||
| Time | Activities | Description |
| 09:00-09:10 | Remarks | |
| 09:10-09:30 | Speech | Topic: Building International Tourism Hub Cities – A Perspective on the Standardization of China’s Best Tourism Cities |
| Liu Shijun, Secretary-General of the World Tourism Alliance | ||
| 09:30-09:50 | Speech | Topic: Urban Tourism in Hangzhou – Concepts and Practice |
| Li Hong, Counselor of the Hangzhou Municipal Government, Expert of Zhejiang Culture and Tourism Think Tank, Former Party Secretary and Director of the Hangzhou Tourism Committee | ||
| 09:50-10:10 | Speech | Topic: Best Practice in Building an International Central City for Tourism |
| Joo Yong Tae, Director-General of Tourism & Sports Bureau of Seoul Metropolitan Government (SMG) | ||
| 10:10-10:25 | Coffee Break | |
| 10:25-10:45 | Speech | Topic: Analysis on the Feedback Effects of Brand Events upon Urban Development – Based on the Perspective of Tourism |
| Peng Qing, Professor, School of Tourism Management, Sun Yat-sen University | ||
| 10:45-11:05 | Speech | Topic: Role of Media Publicity in Building an International Tourism Hub City |
| Cindy Zhan, Business Director of CNN International China | ||
| 11:10-11:50 | Panel Discussion | Topic: Development of Urban Tourism along the Yellow River Economic Belt
Moderator: Yao Yanbo, Professor, Doctoral Supervisor, and Vide Dean of College of Tourism, Nankai University Panelists: 1. Sun Yunlong, Associate Professor and Deputy Director of the Department of Tourism, Fudan University 2. Li Yanqing, Deputy Director-General of the Department of Culture and Tourism of Henan Province 3. Wang Rongguo, Level-2 Consultant, Department of Culture and Tourism of Shandong Province 4. Wang Wei, Vice President, CEO of Business Development and Government Cooperation, Trim.com Group 5. Zhu Mingfang, Director of the Department of Tourism Management, Shenzhen Tourism College of Jinan University |
| April 22, 2021 (Thursday) – April 23, 2021 (Friday) | |
| All Day |
Visit Dengfeng to experience the Songshan Cultural Tourism Belt Visit Henan Museum |
Duan Qiang
Chairman of the World Tourism Alliance
Liu Shijun
Secretary-General of the World Tourism Alliance
Li Hong
Counselor of the Hangzhou Municipal Government, Expert of Zhejiang Culture and Tourism Think Tank, Former Party Secretary and Director of the Hangzhou Tourism Committee
Joo Yong Tae
Director-General of Tourism & Sports Bureau of Seoul Metropolitan Government (SMG)
Peng Qing
Professor, School of Tourism Management, Sun Yat-sen University
Cindy Zhan
Business Director of CNN International China
Yao Yanbo
Professor, Doctoral Supervisor, and Vide Dean of College of Tourism, Nankai University
Sun Yunlong
Associate Professor and Deputy Director of the Department of Tourism, Fudan University
Li Yanqing
Deputy Director-General of the Department of Culture and Tourism of Henan Province
Wang Rongguo
Level-2 Consultant, Department of Culture and Tourism of Shandong Province
Wang Wei
Vice President, CEO of Business Development and Government Cooperation, Trim.com Group
Zhu Mingfang
Director of the Department of Tourism Management, Shenzhen Tourism College of Jinan University
