WTA Attends the 2025 Gansu Silk Road International Travel Operators Conference
On April 7, 2025, the 2025 Gansu Silk Road International Travel Operators Conference opened in Lanzhou, Gansu. The event brought together prominent figures from the global tourism industry, including Mr. HE Xiaozu, Director of the Gansu Provincial Department of Culture and Tourism, Mr. XU Peng, Vice Chair of the World Tourism Alliance (WTA), Mr. Marcel Reze, Vice Director of the International Development and Cooperation Department of the UN Tourism, Mr. LIU Weikang, President of the Malaysian Chinese Tourism Association and Chairman of Confidence Holiday, and Ms. SUN Guizhen, Vice Chairman and Secretary-General of the China Association of Travel Services. These distinguished guests delivered opening remarks at the conference.
WTA Chair ZHANG Xu Meets with Minister of Tourism of Honduras YADIRA GOMEZ
Hangzhou, April 2 – Mr. ZHANG Xu, Chair of the World Tourism Alliance (WTA), met with Minister of Tourism of Honduras YADIRA GOMEZ and her delegation at the WTA headquarters in Hangzhou. The two sides exchanged views on strengthening bilateral tourism cooperation.
WTA Chair ZHANG Xu Attends The 6th Spring Expo in Xinjiang
Urumqi, March 22 – The 6th Spring Expo in Xinjiang opened in Urumqi, attracting a multitude of participants from both domestic and international tourism organizations.
WTA Announcement | WTA Welcomes 7 New Members
The World Tourism Alliance (WTA) proudly announced the addition of 7 new members following approval at the 2nd WTA Council on March 21, 2025.
WTA Annual Reception 2025 Held in Beijing
On January 17, the 2025 World Tourism Alliance (WTA) Annual Reception was held at the Beijing Genesis. The event brought together over 200 participants, including diplomatic envoys and tourism office representatives from nearly 30 countries, officials from relevant government departments, WTA members, media representatives, and tourism industry stakeholders.
WTA Attends the Opening Ceremony of the 41st China Harbin International Ice and Snow Festival
On January 5, the 41st China Harbin International Ice and Snow Festival officially opened at Harbin Ice and Snow World, welcoming distinguished guests from across China and abroad to celebrate this spectacular winter event. Mr. XU Qin, Secretary of the CPC Heilongjiang Provincial Committee and Chairman of the Standing Committee of Heilongjiang Provincial People’s Congress, announced the opening of the festival, while Ms. LIANG Huiling, Deputy Secretary of the CPC Heilongjiang Provincial Committee and Governor of Heilongjiang Province, delivered a warm welcome speech.
WTA Attends Launching Ceremony of Nihao! China: China Ice & Snow Tourism Overseas Promotion Season 2025
On January 5, the Launching Ceremony of NIHAO! CHINA: China Ice & Snow Tourism Overseas Promotion Season 2025 and the Dream of Winter Global Promotional Campaign was held in Harbin, Heilongjiang Province. The event was co-hosted by the Network of International Culturalink Entities and the Department of Culture and Tourism of Heilongjiang Province.
WTA Attends 2nd World Ice and Snow Economy of Cold Regions Conference
On December 19, the 2nd World Ice and Snow Economy of Cold Regions Conference was grandly opened at the Beidahu Ski Resort in Jilin City, China. Mr. XU Peng, Vice Chair of the World Tourism Alliance (WTA), was invited to attend the opening ceremony.